Learn what you should look for in company press releases whether they are produced by an agency or an in-house PR team. This blog post is part of “ The Ultimate Guide to Public Relations ” blog series. The adage that “PR builds brands and advertising defends them” is truer than ever. More than at any other point in history,...
Finding the right journalist to get in front of – the person who decides whether to run your story – will vastly improve your chances of pitching success. If you want to get coverage in newspapers, magazines and on radio and TV, finding exactly the right journalist to get your idea in front of – the person who can make...
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